Program Design & Development

Corporate sales are very different than traditional new member sales. Achieving results requires a different approach. The development of a well-defined sales channel strategy is the initial step in our process.  Drawing from our expertise, quantitative research within your market area, and input from members of your team, Corporate Sales Strategies will formulate alternatives, and with your guidance, will then finalize the strategic plan that will guide your corporate sales initiatives.

The components of the strategic plan include:

• Financial modeling
• New member and revenue forecasts
• Sales organization design and implementation
• Product and service offerings
• Program positioning to maximize value & impact to your target market
• Corporate and employee pricing offers
• Roles and responsibilities of both corporate & club-based sales teams
• Operational processes to support new member enrollments, corporate billing, tracking, reporting, and other administrative functions

The foundation of the product and service offering is built around club memberships and other services that you already offer. Most employers today also have a need for Workplace Wellness Initiatives which will complement your current offerings to provide a total wellness solution to their employee population.

The corporate sales strategy focuses on the program and processes that provide the foundation for your corporate sales channel. Next level sales strategies and tactics are developed within the Sales Channel Implementation component of the Corporate Sales Strategies program.